What happens when chefs dare to dream of crafting Thailand's finest chocolate? PRIDI emerges – our deliciously rebellious pursuit of perfection. While we've been blessed to supply our creations to the world's most illustrious kitchens, we're really just getting started on our adventure of edible artistry. Because when you're passionate about turning local cacao into liquid gold, there's always room for one more taste test.

Meet the visionaries who share our delicious obsession.

We're not just chocolate makers – we're planet-loving perfectionists crafting a sweeter future. At PRIDI, we’re committed to serving up luxury with a conscience, making sure our supply chain is fair and our operations tread lightly on this incredible planet of ours. Because what's the point of perfecting chocolate if we can't make the world a little better while we're at it?

Discover how we're serving up sustainability with style.

All of PRIDI’s chocolate begins with a handshake and a smile. As your resident cacao matchmakers, we've cultivated deep friendships with our farming partners, making frequent pilgrimages to their farms. Our farmers' dedication to excellence deserves more than just praise – it deserves premium prices that honor their craft. And here's our little secret: we've discovered that the happiest trees, loved by devoted farmers, yield the most extraordinary beans.

Discover where our exceptional chocolate takes root.

We're delightfully nosy about our ingredients – and proud of it. Every single element that goes into our chocolate has a story, and you bet we know them all by heart. We think of ourselves as ingredient treasure hunters with a very, very picky wish list. Because great chocolate isn't just about taste – it's about knowing exactly what makes it snap, melt, and dazzle.

Discover the supporting cast that makes our cacao shine.